Chrystal Ulanday

Visual & Brand Design

8 years of experience building visual systems and campaigns that drive growth for B2B companies in SaaS, tech, and healthcare.

visual, BRAND, & Motion

Truepill

My Perfect Resume

Pro Cycles

Ahead

Cecil's Famous Burgers

Madrone Demolition

design process case studies

Redesigning a high-traffic landing page for +10% more conversions

I led the redesign of My Perfect Resume’s Builder Landing Page, optimizing structure, content hierarchy, and user experience to boost engagement and conversions.

Leading user testing to identify opportunities for improvement

These insights drove data-backed design decisions, improving engagement, streamlining interactions, and boosting business impact.

Designing a blog to support Ahead’s mental health resources

Ahead, Truepill’s virtual mental health platform, needed a dedicated blog to engage users. As Lead Designer, I created a mobile-optimized experience that strengthened branding, improved content discovery, and deepened user engagement.

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

contact

chrystal k. ulanday

chrystalkaye@gmail.com

linkedin.com/in/chrystalulanday/

chrystalkaye.com