Chrystal Ulanday
8 years of experience building visual systems and campaigns that drive growth for B2B companies in SaaS, tech, and healthcare.
Case Studies
Selected projects that highlight my design thinking, collaboration, and impact across marketing and product.
MyPerfectResume
Redesigning a high-traffic landing page for +10% more conversions
Role: Visual & Brand Lead – End-to-End Execution
I led the redesign of My Perfect Resume’s Builder Landing Page, optimizing structure, content hierarchy, and user experience to boost engagement and conversions.
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MyPerfectResume
Leading user testing to identify opportunities for improvement
Role: Led User Testing & Insights
These insights drove data-backed design decisions, improving engagement, streamlining interactions, and boosting business impact.
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Truepill
Designing a blog to support Ahead’s mental health resources
Role: Visual & Brand Lead – End-to-End Execution
Ahead, Truepill’s virtual mental health platform, needed a dedicated blog to engage users. As Lead Designer, I created a mobile-optimized experience that strengthened branding, improved content discovery, and deepened user engagement.
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chrystal k. ulanday