Chrystal Ulanday
Brand designer specializing in regulated health tech and consumer SaaS — building visual systems that translate clinical complexity into patient-forward brands that earn trust and drive growth.
Case Studies
A closer look at how I think, collaborate, and solve problems through design.
Alto Pharmacy
Keeping the lights on: Brand design during a major transition
Role: Brand Designer
What started as a fill-in role became something more layered: keep the brand running, learn it deeply enough to be useful, and help set up the transition that was coming.
read more
Fuze Health
Building the plane while flying it: Launching Fuze Health's brand in real time
Role: Brand Designer (Lead, Rebrand)
Following a rapid merger, we simultaneously had to define Fuze's brand while transitioning Alto's existing operations under it, with patients and the pharmaceutical industry watching.
read more
Scaling a B2B healthcare brand through hypergrowth
Role: Senior Visual Designer — Brand & Marketing (End-to-End Execution)
Once known as a unicorn, in 2021 Truepill was in a hypergrowth stage. I led Brand Design at the company through the addition of new clinical offerings, markets, and signing enterprise partnerships.
read more
MyPerfectResume
Redesigning a high-traffic landing page to increase CVR +10%
Role: Visual & Brand Lead – End-to-End Execution
I led the redesign of My Perfect Resume’s Builder Landing Page, optimizing structure, content hierarchy, and user experience to boost engagement and conversions.
read more
contact
chrystal k. ulanday