Chrystal Ulanday
Brand designer specializing in regulated health tech and consumer SaaS — building visual systems that translate clinical complexity into patient-forward brands that earn trust and drive growth.
Case Studies
Projects that highlight my design thinking, collaboration, and impact across marketing and product.
Scaling a B2B healthcare brand through hypergrowth
Role: Senior Visual Designer — Brand & Marketing (End-to-End Execution)
Once known as a unicorn, in 2021 Truepill was in a hypergrowth stage. I led Brand Design at the company through the addition of new clinical offerings, markets, and signing enterprise partnerships.
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MyPerfectResume
Redesigning a high-traffic landing page to increase CVR +10%
Role: Visual & Brand Lead – End-to-End Execution
I led the redesign of My Perfect Resume’s Builder Landing Page, optimizing structure, content hierarchy, and user experience to boost engagement and conversions.
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Truepill
Designing a blog to support Ahead’s mental health resources
Role: Visual & Brand Lead – End-to-End Execution
Ahead, Truepill’s virtual mental health platform, needed a dedicated blog to engage users. As Lead Designer, I created a mobile-optimized experience that strengthened branding, improved content discovery, and deepened user engagement.
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MyPerfectResume
Leading user testing to identify design opportunities for improvement
Role: Led User Testing & Insights
These insights drove data-backed design decisions, improving engagement, streamlining interactions, and boosting business impact.
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chrystal k. ulanday