Brand // Visual
These projects showcase the breadth of my work across visual design and branding—demonstrating my ability to adapt, problem-solve, and create impactful experiences across different mediums, challenges, and industries.
Truepill Social Campaigns
Social media posts for Truepills new hires and COVID wellness campaign. Working closely with marketing partners, I designed and refined color schemes and messaging, which were A/B tested to optimize performance and ensure the ads resonated with target audiences.
Seamless Experiences: Redesigning Truepill’s Landing Pages
As Lead Designer, I was responsible for creating and refining key landing pages for Truepill, ensuring they effectively communicated the company’s healthcare and telehealth services while maintaining a strong brand presence. This included designing the Truepill Blog, Pet Medications page, and Contact page, each with distinct goals and challenges.
Truepill Blog – Designed a dedicated home for Truepill’s content, migrating existing articles from Medium while improving readability, navigation, and newsletter sign-ups.
Pet Medications – Created a landing page to introduce Truepill’s veterinary medication services, making complex offerings more accessible and digestible.
Contact Page – Streamlined the user experience by clarifying contact pathways for patients, providers, prospective clients, job seekers, and press.
Through strategic UX improvements and clear content hierarchy, these pages improved navigation, user engagement, and conversions. The updates contributed to a 36% increase in conversions and reinforced the importance of aligning content, design, and user experience in the healthcare space.
Internal Collateral
As Truepill’s People Operations team took shape, I designed the internal documents distributed company-wide. While materials like memos and policies aren’t always the most exciting, I focused on creating layouts that felt approachable and engaging. After the project wrapped, the Communications Director shared, “You somehow managed to make a Slack code of conduct fun—that’s amazing!”
Vintage-Inspired Rebrand for Cecil’s Burger
As a personal design exercise, I developed a rebrand concept for Cecil’s Famous Burgers, a longtime staple in Hayward known for their classic burgers and mounds of fresh-cut fries. I created the brand with inspiration from their old school diner vibe, hand drawing the illustrations and building out a full brand guide.
White-Label Experience Design for Truepill Clients
I led the design of marketing collateral for Truepill’s Growth Team, creating high-fidelity mockups that showcased the full range of services Truepill offers its clients. This included conceptual package designs and white-label experiences, helping clients visualize how Truepill’s solutions could seamlessly integrate with their own brands.
Revving Up a Small Business: Branding & Web Design for ProCycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, already had a color palette in mind. I refined the concept further through the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, had already selected the color palette, which inspired my approach to the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
Cooking Up Connection Through Culture: Recipes for Remote Teams
Some of the best conversations happen over food, and I wanted to bring that same warmth and connection to my team. With the holidays approaching, I saw an opportunity to create something meaningful that would bring colleagues together, even in a remote-first environment.
I initiated, planned, and designed the Bold Appétit Cookbook—a collaborative, company-wide collection of cherished recipes. Using a custom-built form, I invited teammates to share not just their favorite dishes, but the personal stories behind them. I then curated and designed the final digital cookbook in the company’s brand style, organizing recipes by category and ensuring it felt as thoughtful as the submissions themselves.
A week before the holidays, I shared the finished cookbook so employees could bring a little piece of their team’s traditions to their own tables. We wrapped up the season by sharing a few favorite recipes during an all-hands meeting, where colleagues reflected on the dishes that meant the most to them. The response was overwhelmingly positive, reinforcing how small moments of connection can make a big impact.
And of course—I made sure to include my foolproof chocolate chip cookie recipe, a longtime favorite in my kitchen. 🍪
see the full cookbook
contact
chrystal k. ulanday
Brand // Visual
These projects showcase the breadth of my work across visual design and branding—demonstrating my ability to adapt, problem-solve, and create impactful experiences across different mediums, challenges, and industries.
Truepill Social Campaigns
Social media posts for Truepills new hires and COVID wellness campaign. Working closely with marketing partners, I designed and refined color schemes and messaging, which were A/B tested to optimize performance and ensure the ads resonated with target audiences.
Seamless Experiences: Redesigning Truepill’s Landing Pages
As Lead Designer, I was responsible for creating and refining key landing pages for Truepill, ensuring they effectively communicated the company’s healthcare and telehealth services while maintaining a strong brand presence. This included designing the Truepill Blog, Pet Medications page, and Contact page, each with distinct goals and challenges.
Truepill Blog – Designed a dedicated home for Truepill’s content, migrating existing articles from Medium while improving readability, navigation, and newsletter sign-ups.
Pet Medications – Created a landing page to introduce Truepill’s veterinary medication services, making complex offerings more accessible and digestible.
Contact Page – Streamlined the user experience by clarifying contact pathways for patients, providers, prospective clients, job seekers, and press.
Through strategic UX improvements and clear content hierarchy, these pages improved navigation, user engagement, and conversions. The updates contributed to a 36% increase in conversions and reinforced the importance of aligning content, design, and user experience in the healthcare space.
Internal Collateral
As Truepill’s People Operations team took shape, I designed the internal documents distributed company-wide. While materials like memos and policies aren’t always the most exciting, I focused on creating layouts that felt approachable and engaging. After the project wrapped, the Communications Director shared, “You somehow managed to make a Slack code of conduct fun—that’s amazing!”
Vintage-Inspired Rebrand for Cecil’s Burger
As a personal design exercise, I developed a rebrand concept for Cecil’s Famous Burgers, a longtime staple in Hayward known for their classic burgers and mounds of fresh-cut fries. I created the brand with inspiration from their old school diner vibe, hand drawing the illustrations and building out a full brand guide.
White-Label Experience Design for Truepill Clients
I led the design of marketing collateral for Truepill’s Growth Team, creating high-fidelity mockups that showcased the full range of services Truepill offers its clients. This included conceptual package designs and white-label experiences, helping clients visualize how Truepill’s solutions could seamlessly integrate with their own brands.
Revving Up a Small Business: Branding & Web Design for ProCycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, already had a color palette in mind. I refined the concept further through the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, had already selected the color palette, which inspired my approach to the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
Cooking Up Connection Through Culture: Recipes for Remote Teams
Some of the best conversations happen over food, and I wanted to bring that same warmth and connection to my team. With the holidays approaching, I saw an opportunity to create something meaningful that would bring colleagues together, even in a remote-first environment.
I initiated, planned, and designed the Bold Appétit Cookbook—a collaborative, company-wide collection of cherished recipes. Using a custom-built form, I invited teammates to share not just their favorite dishes, but the personal stories behind them. I then curated and designed the final digital cookbook in the company’s brand style, organizing recipes by category and ensuring it felt as thoughtful as the submissions themselves.
A week before the holidays, I shared the finished cookbook so employees could bring a little piece of their team’s traditions to their own tables. We wrapped up the season by sharing a few favorite recipes during an all-hands meeting, where colleagues reflected on the dishes that meant the most to them. The response was overwhelmingly positive, reinforcing how small moments of connection can make a big impact.
And of course—I made sure to include my foolproof chocolate chip cookie recipe, a longtime favorite in my kitchen. 🍪
see the full cookbook
contact
chrystal k. ulanday
Brand // Visual
These projects showcase the breadth of my work across visual design and branding—demonstrating my ability to adapt, problem-solve, and create impactful experiences across different mediums, challenges, and industries.
Truepill Social Campaigns
Social media posts for Truepills new hires and COVID wellness campaign. Working closely with marketing partners, I designed and refined color schemes and messaging, which were A/B tested to optimize performance and ensure the ads resonated with target audiences.
Seamless Experiences: Redesigning Truepill’s Landing Pages
As Lead Designer, I was responsible for creating and refining key landing pages for Truepill, ensuring they effectively communicated the company’s healthcare and telehealth services while maintaining a strong brand presence. This included designing the Truepill Blog, Pet Medications page, and Contact page, each with distinct goals and challenges.
Truepill Blog – Designed a dedicated home for Truepill’s content, migrating existing articles from Medium while improving readability, navigation, and newsletter sign-ups.
Pet Medications – Created a landing page to introduce Truepill’s veterinary medication services, making complex offerings more accessible and digestible.
Contact Page – Streamlined the user experience by clarifying contact pathways for patients, providers, prospective clients, job seekers, and press.
Through strategic UX improvements and clear content hierarchy, these pages improved navigation, user engagement, and conversions. The updates contributed to a 36% increase in conversions and reinforced the importance of aligning content, design, and user experience in the healthcare space.
Internal Collateral
As Truepill’s People Operations team took shape, I designed the internal documents distributed company-wide. While materials like memos and policies aren’t always the most exciting, I focused on creating layouts that felt approachable and engaging. After the project wrapped, the Communications Director shared, “You somehow managed to make a Slack code of conduct fun—that’s amazing!”
Vintage-Inspired Rebrand for Cecil’s Burger
As a personal design exercise, I developed a rebrand concept for Cecil’s Famous Burgers, a longtime staple in Hayward known for their classic burgers and mounds of fresh-cut fries. I created the brand with inspiration from their old school diner vibe, hand drawing the illustrations and building out a full brand guide.
White-Label Experience Design for Truepill Clients
I led the design of marketing collateral for Truepill’s Growth Team, creating high-fidelity mockups that showcased the full range of services Truepill offers its clients. This included conceptual package designs and white-label experiences, helping clients visualize how Truepill’s solutions could seamlessly integrate with their own brands.
Revving Up a Small Business: Branding & Web Design for ProCycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, already had a color palette in mind. I refined the concept further through the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
As Lead Designer and Copywriter, I developed the brand identity, logo, social media visuals, and website for ProCycles, a motorcycle service repair shop in Dublin, CA. The goal was to create a professional yet fun brand that captured the energy and spirit of motorcycle culture while standing out in a competitive market.
The owner, Tim, had already selected the color palette, which inspired my approach to the logo. I incorporated pink and blue neon-inspired lines, giving a subtle nod to classic neon signage often seen in motorcycle garages. This theme carried into the broader brand system, where I used dark overlays on motorcycle imagery, allowing the vibrant neon colors to create a bold, glowing effect.
I also designed the ProCycles website, ensuring a seamless digital presence that reflects the brand’s personality while making key services easy to find. The site is now live, bringing ProCycles’ identity to life online.
ProCycles has been successfully operating for five years, with a brand and website that continue to support its growth.
check out procycles
Cooking Up Connection Through Culture: Recipes for Remote Teams
Some of the best conversations happen over food, and I wanted to bring that same warmth and connection to my team. With the holidays approaching, I saw an opportunity to create something meaningful that would bring colleagues together, even in a remote-first environment.
I initiated, planned, and designed the Bold Appétit Cookbook—a collaborative, company-wide collection of cherished recipes. Using a custom-built form, I invited teammates to share not just their favorite dishes, but the personal stories behind them. I then curated and designed the final digital cookbook in the company’s brand style, organizing recipes by category and ensuring it felt as thoughtful as the submissions themselves.
A week before the holidays, I shared the finished cookbook so employees could bring a little piece of their team’s traditions to their own tables. We wrapped up the season by sharing a few favorite recipes during an all-hands meeting, where colleagues reflected on the dishes that meant the most to them. The response was overwhelmingly positive, reinforcing how small moments of connection can make a big impact.
And of course—I made sure to include my foolproof chocolate chip cookie recipe, a longtime favorite in my kitchen. 🍪
see the full cookbook
contact
chrystal k. ulanday